Marketing Business Partner
We have big growth plans and are looking for people with the enthusiasm to come and be part of this and to develop a career with us.
We have an exciting opportunity for a Marketing Business Partner to join our close-knit business Development and Marketing team.
We are looking for someone to play a critical part in achieving growth through business development initiatives and assisting the growth of our business. You will work closely with senior leaders of the Marrons team to develop strategies and put plans into action.
This role is full of opportunities! We are particularly keen to have conversations with those who take accountability and have the ambition to shape the role to be most effective and to drive growth. To ensure you thrive in the role, we will provide you with the support and coaching you need to grow and shape your career.
Key Responsibilities
- Identifying targeting initiatives and developing go-to-market strategies alongside Marrons and marketing/BD colleagues
- Act as a strategic link between Marrons teams and the central content function – identifying timely, high-impact content opportunities
- Stakeholder management with the Marrons leadership team and connecting them with others within the wider marketing team as required. Plan and negotiate on priorities and objectives
- Acting as conduit between the fee earning teams and wider marketing specialists (content/digital/events) and executing some initiatives directly
- Researching partnership and sponsorship opportunities and working with the wider team to create event and activation plans (including colleagues in other Ampa brands)
- Ensuring opportunities for winning work are captured and followed-up post event or campaign
- Monitoring performance in the delivery of campaigns and activity to ensure robust number and quality of inbound leads
- Brand management of Marrons ensuring we continually enhance and promote the brand whilst ensuring continuity across all brand channels. Coordinating the production of all branded assets in line with company strategy.
- Managing calendar of events
- Working with client development to manage client feedback and take forward relevant actions with stakeholders
- Championing use of CRM and client analytics to identify and unlock new work opportunities
- Staying up to date on industry trends and competitor activity
- Budget management for marketing initiated brand spend
Skills, Knowledge & Expertise
- Experience of working, client-side or agency/consultancy, in marketing or business development- planning, surveying or architecture is preferred.
- Passionate about delivering business growth
- Excellence at developing relationships at all levels
- Highly engaging and a strong influencer, able to collaborate and bring colleagues on board with new initiatives
- A strong self-manager with sound prioritisation skills
- A flexible approach, to be agile minded and respond positively to change
- A keen eye for spotting commercial opportunities
- Excellent written and presenting skills
- Resilience, where you are comfortable working on multiple projects within a fast paced, fast changing working environment
About Ampa Group
Welcome to Ampa - a leading group of legal and professional services brands, home to leading legal services firms such Shakespeare Martineau, Lime Solicitors, Mayo Wynne Baxter, Marrons and others.
Our ‘House of Brands’, is where legal and professional service brands converge to unlock exciting opportunities for career advancement, collaboration, and comprehensive business services support across various disciplines including HR, IT, finance, and marketing.
Our overall purpose is to act as the cornerstone that facilitates the growth of every brand within our collective, empowering them with enhanced purchasing capabilities, access to specialised expertise, and a cohesive set of values and culture.
At our core, we are dedicated to creating an environment where each brand thrives through mutual growth and co-operation. Through our shared infrastructure and central support, we enable our brands to flourish, using the strength of our collective resources.
If you are passionate about driving positive change and immersing yourself in an inclusive, diverse, and supportive culture, then we invite you to join our team as we continue to unlock the potential in our people, clients, and investors.
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